Internal
1) 디카를 구매했던 경험
- 구매한 적이 있는지, 있다면 어떤 것인지, 만족을 했었는지,
불만족 했다면 그 이유는 무엇인지
2) 소비자의 특징
- 소비자의 나이, 연령, 성별 등
3) 소비자의 동기
- 취미 생활 목적, 작품 사진 목적, 여행 시 휴대 목적 등
External
주위 사
“How to enhance consumer mobile game
purchase and usage experience“
To define the consumer needs during the mobile service purchasing and usage
To map the consumer journey
To define the optimized consumer offering
To define the right channel for the consumer offerings
Mobile game users want to get more supporting information and service to make a good decision for choosing i
Consumer Needs
Most of single families don't have enough fruit or vegetables for each meal. They tend to have bananas, oranges which are easy to peel but they usually don't eat apples, pears and other fruits that have to be peeled.
⇒ They need to have a peeler to have some fruit.
(8) Introduction to Apple Peeler
Do you ever have wanted to peel an apple without going over the trouble-some
1-1. Introduction
Consumer’s Needs
Consumer’s
point
of
view:
✚ How can I get vegetable comfortably?
✚ How can I get various vegetable at one time?
✚ What is the most fresh and cheap vegetable?
✚ What could be better for our kids?
보급형 시장
▷ 색감
▷ 화소
▷ 그 외 요소: 개인 취향에 의존
▶▶ 기능면에서 Canon, Nikon과 경쟁할 만한 수준
고급형 시장
▷ 기자들: 95%이상 Canon 사용
▷ 단시간에 기술력을 따라잡기 어려움
디자인 고려대상: 바디, 렌즈, 액세사리
▷ 선호도:
▶ 바
consumer, needs changes and so on.
In its efforts to capitalize on the growing online photo finishing market, in 2005, HP acquired Snapfish, an online photo service corporation. An established name in the market, Snapfish is a leading online photo service, with more than 13 million registered members and 350 million unique photos stored online.
The initial question of the paper is, “Is this
consumers, in other words, we are Studying consumer trends. First before researching consumer trends, we just need to learn about trends and consumption.
First, consumption is economic activity, using or getting rid of money, materials, time, effort, and so on. and to meet people's basic desires and needs. The fundamental purpose of consumption is for the fulfillment of desire. Specifically Co
Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want
Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs
The value proposition is the set of benefits or values a company promises to deliver to customers to satisfy their needs
Societal marketing concept is the idea
consumers want to be satisfied mentally spending less money. As a marketer, we can use this aspect.
AUDI makes key holder. Porsche launched PDDS(Porsche Designe driver’s Selection). Ferrari makes caps and clothes.
These luxury car brands extended their brand to new products, which have nothing to do with its original product, cars. By using brand extension strategy, consumers can approach tho
Introduction
An innovative product which is able to meet latent consumer’s needs is usually loved by a majority in the market. Sometimes the effect is so strong that it changes even consumer’s lifestyle. Cell Phone has changed the way we talk over the phone and MP3 has changed the way we listen to music. So if company introduces its new and innovative product successfully to the market,it